I don’t know about you but I dread going to the grocery store, I don’t know why but I have never enjoyed grocery shopping. What’s worse it seems these days the checkout numbers can be nerve racking, food in general is expensive. Organic, whole, unprocessed food is even more expensive. These costs tend to become a focal point and often a point of discouragement for some embarking on the road to better health. It’s a common concern for a new client to say, “It’s very expensive to eat right, I don’t know if I can afford to buy organic foods.”
Like most things in life we pass a judgement or place a value on something based upon what we are used to. When it comes to food I would argue you can’t afford not to buy the best quality food available to you. Let me try to demonstrate. In recent years young developing girls often begin their menstrual cycles far sooner than they did only 25 or 50 years ago. This early menstruation has been linked to the increased use of hormones and antibiotics in domestic farming. In addition the continual consumption of trace amounts of antibiotics within our food puts our immune system to work. Unfortunately not in the way we want, rather than the antibiotic working to reinforce our immune system as we would hope it would in a time of illness, our body now becomes desensitized so we either need to consume a lot more or they are just ineffective altogether. It’s my belief that examples like the above are strong contributors to health outbreaks like the recent H1N1 pandemic. Sit down for a moment and think about how many sick days you’ve taken in the last year that either caused you to miss work or pass up on something personally that held high value to you. Consider the lost wages and assign a value to the missed experiences, in this example alone I bet you will find the dollars needed to improve the quality of your next filled grocery cart.
A quick google search indentifies: Heart Disease, Cancer, Lung Disease, Alzheimer’s Disease and Diabetes as Canada’s 5 deadliest diseases. Cumulatively these diseases currently do or will effect the majority of the population. Let me describe that in a way that might be more meaningful. If you have a family containing three people (mom, dad and a single child) it’s expected that mom and dad WILL develop one or more of the above diseases and the child has a 50% chance to also develop one of the above diseases. In all cases Canada’s five deadliest disease’s share another thing in common, regular exercise and quality nutrition are recommendations for reducing the risk of developing these diseases.
The next time you’re at the grocery store contemplating how expensive high quality food is consider the cost of consuming anything else, truly none of us can afford not to consume the best foods available.









